Sometimes, you need to see how one particular frame looks like. You can also turn on the built-in GIF player and view the transparent GIF frame by frame. To make all frames transparent, enter the "*" symbol. Frames that will be made transparent can be listed as "1, 2, 6" or specified as a range "2-5". By default, the application makes all GIF frames transparent but if necessary, you can remove the color only in the specified frames. By increasing or decreasing the threshold value, you can control the transparent color's tint, tone, and shade. The color can be entered as a name ("blue"), hex or RGB code ("#0000FF" or "RGB(0, 0, 255)"), or selected via the attached color palette in options. When you specify the color that should change to the transparent color, then it matches this color everywhere in the GIF. As a bonus, our app also allows making any GIF region transparent (not just the background). For example, if your GIF has a red background, then you can enter "red" or hex code "#FF0000" in the transparent color field, and this red background will be assigned the transparent color index, which will make it disappear from the output GIF. Total Bytes thresholds are clearly defined in the Microsoft Display ad specs and shown below.This is a browser-based program that creates GIF animations with a transparent background. Total Bytes - the total number of bytes (KB) downloaded over the network for all ad-related assets, including HTML, JS, CSS, images, analytics calls, etc.This section describes each of the three performance metrics in more detail, including the thresholds used for flagging heavy ads. Poor ad performance contributes to the use of ad blockers.Poor ad performance impacts ad business metrics.Poor ad performance impacts publishers' business metrics.Ads that do not comply with the performance standards outlined below will be prohibited from displaying on Microsoft online properties.īackground: Why Display Ad Performance is Importantīetter ad performance is a win-win for ad providers and publishers. The standards documented below are in alignment with the IAB Guidelines published in July 2017. This section describes the methodology, metrics, and standards Microsoft uses to assess the performance of display ads, where ad performance in this context refers to the weight or heaviness of an ad. Integrating the HTML5 Library with Ads Created in Adobe Edge.Integrating the HTML5 Library with Ads Created in Google Web Designer.Build an HTML5 Creative in Google Web DesignerĪd traffickers can reference the following guides for integrating HTML5 creatives, which have been created in Google Web Designer and Adobe Edge, into websites efficiently:.For more information, see our HTML5 Library, Walkthrough for Manually Created Ads, and IAB standards.Ĭreative designers can reference the following guides when creating new HTML5 creatives: Creative designers can either use their own code or the helper code provided in the Xandr HTML5 library to integrate HTML5 creatives into websites efficiently.the corresponding landing page can be opened when the creative is clicked.clicks are tracked properly when the creative is served.Note: The clickTag parameter ensures that: The clickTag parameter must be referenced in the URL of all HTML5 creatives.The index.html file should be a complete and valid HTML document that includes the, , and entities.The zip file must contain an index.html file that resides at the root of the zip file and not in a subfolder.All hosted HTML5 creatives must be uploaded in a single zip file.To serve on the Xandr platform and other third-party platforms, all HTML5 creatives must adhere to the guidelines and specifications listed here, our creative standards, and any other guidelines that may apply.Īdhere to these guidelines and specifications when creating HTML5 creatives: Microsoft Invest HTML5 Creative Guidelines and Specifications Microsoft PromoteIQ Microsoft PromoteIQ.
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